Lucie Newcomb-Interview with the Global Leadership Guru
Vasudhaiv Kutumbkam* Interview Series (Global Leaders who have Enlarged, Excelled and Evolved into Global Personal Brands) Dr Amit Nagpal-How do you help clients in creating new products? Lucie Newcomb -Although we do help clients with product development, we are more focused on helping clients find new markets and, then, winning in those markets in both the short- and long-terms. This is why we have a horizontal framework, for pull-through: Global Markets Leadership (international marketing and foreign direct investment) and Global Individual and Team Leadership (change management, cross-cultural training, global leadership). We don’t want to be just a “launch and drop shop”, although we are quite good at this; we want to partner with our clients for embedded brands and revenue streams worldwide. Dr Amit- What specific strategies do you use to help clients implement changes that won’t be liked? Lucie- We conduct stakeholder interviews, generally...