Personal Brand Analysis-Shakira
Shakira (Waka Waka)-Latin Songtress The overall brand Shakira is an all in one as she is a business woman, singer, dancer, lyricist, music director, live performer, social activist, model, representative of UNUICEF, adviser to US President and so on. Positive attributes It is an open secret that she is rich, beautiful and famous but the lesser known side is that she is also polite, hardworking, kind and intelligent and is used to speaking out his mind or the truth. She connects with her audience very well. She enjoys inspiring people to dance along with her and prefers the limelight on the audience rather than herself. She not only uses her mind and voice to communicate but rather her entire body. She has given a guest lecture at Oxford University. Negative attributes Controversies surrounding her personal life, her statement on make up is considered as stereotyping of women....