Personal Branding and Spirituality- Are they compatible?




3E Story Blogathon Post #21 by Oge Okosieme
For Day 21 of the 3E Story Blogathon, Oge shares the connection between spirituality and personal branding and sicusses the compatibility of the two concepts n a story format.



Questioner: What is it you do? 


Oge: I am a Personal Branding Mentor for the Spiritual Entrepreneur 

Questioner: (with a confused look on the face) What does spiritual have to do with branding and marketing?

This response is not unusual and is captured in this question by someone who had written in to ask about my website 

Questioner: Hi Oge, I noticed on your website that it says ‘personal branding for the spiritual entrepreneur and that got me thinking about whether spirituality and personal branding are compatible. I have read through your website and can see where you are going with this but would like a bit more of your thoughts on it 

So here is my response to the question and the confused look.

First of all, I work on the premise that we are all spiritual beings having a human experience.

My second premise is that we all have a personal brand. You may or may not be conscious of it, it's there anyway. 

So, yes, personal branding and spirituality are intertwined. Your personal brand is part of your spiritual legacy. And when I use the term 'spirituality', I am referring to it in the broadest sense of the word. (This is not about religious affiliations or any specific practices) 

Often this line of question comes from the deep rooted belief that marketing and spirituality cannot reside together. It also comes from another belief that anything with brand attached to it is a spin or insincere. This is a particularly prevalent issue with spiritual entrepreneurs who often feel that blowing their own trumpet is letting their spiritual side down and that spiritual people who are successful and have money have sold out 

That belief saddens me because personal branding is not just a great marketing tool but it is also an exciting journey of discovery into who you really are and what drives you. So it’s a combination of an inner and outer process which when processed authentically can create that inner mindset of balance and confidence that is conducive to a successful outer life. 

Imagine a world where you wake up each morning and you live your life intentionally. You are fully present because you are no longer scared of what lies within. You are confident because you can live your life on purpose. You decide who you are being and you decide what facets of your being you are going to showcase. That’s what the process of discovering your unique personal brand can do for you. For many people, not only it is a truly spiritual experience it’s a discovery that can be translated into practical everyday use. 

Here are three ways personal branding has helped me become comfortable with being me 

1. I now have a deeper relationship with myself that's based on compassion and understanding 

2. Exploring my Personal brand has given me clarity. I know what I am good at and what doesn't work and I now direct my energy on what works for me 

3. As I have embraced the spirituality of my personal brand, I have become creative and passionate about what I do 

In essence, whether you call it spiritual, enlightening, personal development or plain simple nothing, personal branding allows you to live your life intentionally, on purpose and connected to source, inner guidance, inner wisdom, God whatever you choose to call it. 

Your personal brand is an outer representation of who you are being internally. 

Yes Personal branding and spirituality are compatible or another way to view it; they are different sides of the same coin. 

---------------
Oge Okosieme is a personal branding coach and mentor for entrepreneurs on a spiritual path her primary focus is on women who want to use their business as a vehicle to make a difference 

She specialises in helping people channel their brand into packages and services that are of value to others. You can follow her on https://twitter.com/ogeokosieme or connect with her on LinkedIn at uk.linkedin.com/in/ogeokosieme/. 


Her website is www.ogeokosieme.com
--------

Comments

Post a Comment

Popular posts from this blog

An Uncomfortable Soul- A Short Story

Image
Once again she has started talking to herself. It’s her‘alone-time’ when thousands of thoughts are crossing her mind. All those questions that include ‘Why me?’and every situation that made her feel bad is flashing from the past.She has a bunch of people around her. Those people who have different mindsets, different goals, and different approach towards life.  May be she builds stronger bonds with lesser people. She is questioning herself, “Is it worth being here?”May be she doubts because,in this temporary world, she still believes in profound talks and eternal relationships. Not just her life revolves around building connections rather she believes in living them. People often perceive her as one with detached persona.But she is a human with reserved emotions who takes a while to truly open up.She hardly discusses her emotions except when she feels she has built a strong enough connection with a person. No doubt, socializing is a difficult task for her. An
Read more

How Introverts like Guy Kawasaki & Pete Cashmore are changing the rules of the game with Online Branding?

Image
18th January, 2013 And how a book changed my life forever? Caution-Nobody is a complete extrovert or introvert. These are tendencies and we all are on different points of the scale. We have lived in a world which worships the ‘Extrovert’ and pushes the ‘Introvert’ to become an extrovert, to get success. As 'The New York Times' bestselling author Susan Cain says, “Introversion along with its cousins sensitivity, seriousness and shyness is now a second class personality trait.” But many of us have not even realised the world has changed. The credit for this goes to Social Media (aka Facebook, Linkedin Twitter and others), which arrived around 2006. Social Media gives an opportunity to introverts to express themselves from the computer (later they can come out in the open to express their passions.) Sometime back, Raja Choudhury, well known Digital Filmmaker-Director & Founder, Universal Quest & C3CUBE Multimedia, recommended me to read The New York Time
Read more