Using Facebook for Professional Purposes-Two Angles
Japan and India; Personal Branding Across Two Cultures 'Japan and India' is a column on Personal Branding with two different angles from Peter Sterlacci of Japan and Dr Amit Nagpal from India on the same topic. November #1 Using Facebook for Professional Purposes Peter Sterlacci from Japan While Facebook was launched in Japan in 2008, it was not until the release of the movie “The Social Network” in early 2011 that the Japanese were more willing to try it out. Since then Japan has more than tripled its Facebook user base to around 5 million users, and the rate of growth continues to grow. The launch of a Japanese language "how to" site this past summer called Facebook Navi has also helped to persuade more Japanese to sign up. Yet, even with a potential of about 50 million active online users in the country, penetration in the online population is still low at around 5%. Why are Japanese more cautious about jumping...