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  Let us understand why we should use stories for brand building in 5 sections viz. 1) How do stories work? 2)  Why stories are best tools for online promotions? 3) How do stories integrate? 4) Why stories for organisation branding? 5) Why stories for personal branding? 6) How stories inspire action? 1) How do stories work? Stories inspire action and also connect emotionally and build reputation. Business is all about building relationships and by staying back in the memory, stories help in connecting people and strengthening relationships. Stories also persuade through embedded messages. In the end, we all will become storytellers. Our hearts connect to stories, our brains are wired for stories and our ears want to listen to stories. We want our stories to be heard because our experiences are stories, our complaints are stories and sometimes the biggest burden on our soul, are our untold stories. Great people / legends leave behind legendary storie...

Social and online media have democratised storytelling. The strongest marketing weapon of storytelling is available to everyone today.  The major digital storytelling formats include:- 1) Blog stories 2) Visual storytelling 3) PPT stories 4) Infographics 5) Podcasts 6) eBooks 7) Animation and Video Excited to know more. Read  Digital Storytelling-The Brahmastra Is Now Available To Everyone   (on LinkedIn)

Quotes and Musings on Storytelling by World No 1 Storyteller Michael Margolis, Get Storied ( Best Storytellers in the World ) Quotes and musings have been divided into 3 broad categories which represent the 3 areas of storytelling viz. 1) People Storytelling 2) Organization storytelling 3) Spiritual Healing by Storytelling I 'You Matter' and so does 'Your Story'  (People Storytelling) Your greatest achievement will always be your life's story.   ------------- The 3 Cs of storytelling: circumstance, choice, consequence --------------- Start with the story that's yours to tell. ------------ We all will experience pain, struggle, and trauma; suffering is a choice to cling and remain attached to the story. -------------- The story you tell yourself is the story of how you see the world and your place in it. ---------------- Whether your succeeding or failing, just look at your story. --------------- Always know why you're telling t...