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My coach Jennifer Sertl recently wrote the Foreword to our book "Personal Branding, Storytelling and Beyond". It has touched thousands of hearts and given a beautiful beginning to our book. And as they say, "Well begun is half done" I am reproducing the Foreword for the blog readers.   Foreword “If a story is not about the hearer he [or she] will not listen . . . A great lasting story is about everyone or it will not last. The strange and foreign is not interesting--only the deeply personal and familiar.” ―John Steinbeck All cultures throughout time have use stories to keep history alive, teach community and create demand. Ever since language began – we were telling stories on walls in caves and now we are telling stories on walls in clouds. Stories are how we breathe. We know now that robots are being taught empathy through literature. So clearly stories transcend technology. Stories are primal. As children we are great at telling stories. We know so ...

Using Twitter and Other Tools for Book Marketing- A Success Story     “ No matter how good intentions you may have, people look only at your presentations. No matter how good presentations you may have, God looks only at your intentions” Great marketing starts with a great product. A great product creates a pull and requires lesser selling efforts. Our first priority as authors was to give a great experience to our readers and create a reader friendly book. With team efforts, the first edition was sold within 6 months. We used the following strategies to make the book an Amazon Bestseller:- Creating a great product - The book is the first book by Indian authors on the topic. It has plenty of illustrations, cartoons, examples and case studies to make it easy to read as well as practical to apply. Renowned cartoonist Ismail Lahari, (Editorial Cartoonist, Dainik Bhaskar) has created the cartoons for the book.  The book has several infographics and screensh...

And Why I Champion the Cause of Introvert Empowerment In a previous blog post (which went viral), “ How Introverts like Guy Kawasaki and Pete Cashmore are changing the rules of the game with Online Branding ?”, I shared my journey and how Susan Cain’s book “Quiet” changed my life forever. Interestingly, Susan also points out that introversion has three cousins, “shyness, sensitivity and seriousness”. Yet these three traits of introverts are often misunderstood and need a perception correction. Let us take a look at how introverts are misunderstood and what they can do about it. Myth / Misunderstanding 1- Introverts are often Nervous Fact-Introverts are Shy Recently when I was invited to speak at a public platform for 2 minutes, I began with a dose of humour, “It takes me 2 minutes to settle down with a new audience. By the time I will settle down, my time would be over”. Introverts are shy and tend to act as extroverts (in speaking, mentoring etc) when the...

18th January, 2013 And how a book changed my life forever? Caution-Nobody is a complete extrovert or introvert. These are tendencies and we all are on different points of the scale. We have lived in a world which worships the ‘Extrovert’ and pushes the ‘Introvert’ to become an extrovert, to get success. As 'The New York Times' bestselling author Susan Cain says, “Introversion along with its cousins sensitivity, seriousness and shyness is now a second class personality trait.” But many of us have not even realised the world has changed. The credit for this goes to Social Media (aka Facebook, Linkedin Twitter and others), which arrived around 2006. Social Media gives an opportunity to introverts to express themselves from the computer (later they can come out in the open to express their passions.) Sometime back, Raja Choudhury, well known Digital Filmmaker-Director & Founder, Universal Quest & C3CUBE Multimedia, recommended me to read The New York Time...