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Personal Branding is like Cricket Let us understand personal branding through the eyes of cricket and its terminology. You are the batsman (for your Personal Brand) and the audience which cheers you is like Twitter followers and Facebook Fans ( Tweet This ). (Batting without an audience is as worthless as Twitter profile without followers). Competitors (whether colleagues or competitive businesses) are the opposition team trying to clean bold you all the time, sometimes with a spin (office politics) and sometimes with malpractices (like bodyline). Fielders are like the jealous colleagues waiting for a slip from your side and the runner is like your reputation or shadow. You can hit boundaries and sixers (when your content is retweeted on Twitter or shared on Facebook) but sometimes you have to be satisfied with singles (only the likes). But each run you make is adding to you and your team’s (organisation) score or your personal brand. You are in limelight and you ne...

Peter Sterlacci, Japan's Personal Branding Pioneer conducted a Personal Branding Blogathon  in June named  30X30X30 Personal Branding Blogathon – 30 days x 30 thought leaders x 30 amazing posts!  " As a cyclist, I likened this blogathon to a cycling tour. Each day we rode a different route, but we all had the same destination in mind. This eBook represents our final destination. It is meant to be a guide to help you on your personal branding journey by giving you 30 days of amazing thought leadership ." Peter Sterlacci The Blogathon was very successful and Peter has compiled the posts into a Free e-book which you can download from here:- Preview the e-book here:- http://petersterlacci.com/wp-content/uploads/2012/07/Blogathon30x30.pdf Happy Reading!

Should the profile become shorter as one becomes more successful? As a person becomes more prominent and well known in their industry or sector, less is more. In fact, the more prominent one becomes the lower the need for a resume or profile. It's like saying: "And here is someone who needs no introduction ..., President Obama".   I have a had a few clients who broke the ground in their industries and whose achievements and contributions were so well known, that anything more than a summary of their career seemed superfluous. However, on further thought, what would interest readers was how they overcame the challenges along the way to achieving prominence. For example, if someone is well known for having turned around the performance of an ailing business how the heck did they convince smart investors to put their money into the business.   Or if someone was known for his role in campaigning for Indigenous land rights and for his role in a landmark dec...

Creating A-ha moments for her clients 1) What are the advantages of personal branding in developing and developed worlds? The advantages of personal branding are fairly universal and (depending on one’s desired goals) include: Confidence in knowing what sets you apart from others Notoriety as a leader of your industry Ability to charge higher premiums for your services (or salary compensation) Attract more clients you enjoy working with Higher levels of goal achievements Gain larger market presence over your competition   2) What is unique about your personal branding approach? Branding is about creating an experience for your audience and the experience that I create is derived from my personal philosophy that I call BrandspirationTM. I draw on lyrics and pop culture to explain branding and marketing concepts. This helps break complex thoughts into “a-ha!” moments for my clients, and it makes the experience fun. 3) Share some interesting experiences ...

Many people are in awe of Personal Branding and yet feel its a complicated process. It is not necessary to read lengthy articles and spend hours to build your brand. But you must understand the principles of personal branding and make it a way of life.  My brand tweet book explains the concept of personal branding with simple 140 characters or less tweets. Yet the message is complete and hard hitting. Like the name of the publisher, once you read it, you Think Aha . And once you start experiencing the magic of personal branding and want to dive deep, then take the help of a consultant and Yo you are all set to become what you aspired. Here are some of the best tips:- Personal branding is a celebration of who you are and if you want to be successful in your career, make your brand your life! Dan Schwabel in Foreword A brand is a promise you make—a promise of value, consistency, and expectations You can mess up once or twice, but by the third time what is consistent is...

(Interview on Diginews regional TV channel at their Indore studio. The interview focused on my journey from media management to personal branding and also my views on media in India) Excerpts from the interview Q-How did news become infotainment? Ans-In 1991 when the era of LPG (Liberalisation, Privatization and Globalization) began, it impacted every sphere of our life and business. Even TV news was impacted. Many years ago when I used to watch news on Doordarshan (public broadcaster), there used to be no ad breaks, no ‘headlines sponsored by’ and such commercialization. News used to be a holy cow, something which should not be commercialized.  Slowly as private sector entered, the format of news began to change. Private sector runs anything like a business and has financial pressures also. Government can subsidize things but private sector has to ensure financial viability. Private sector slowly started commercializing and looked at things from TRP and adv...

  Beg (from your sibling), borrow (from a friend) or stitch (if you have done that course) but look elegant at the crucial moments. If my tips make you lucky in love (from unlucky in love), do not forget to return the favour.  Clothes do not make a gentleman but clothes do make a brand. To read more, click here:- Dressing Sense for a Powerful Personal Brand

The best tools to use in personal branding are the ones which will show up the easiest in online searches. For the lay person, who is not already famous, these sites include: YouTube, Facebook, LinkedIn, Twitter, Amazon (make a profile), Quora, your own personal blog (include your name in the title, or on several search areas of the blog). The important part about using these tools for personal branding is to realize exactly what people are seeing when they search for you. You should routinely use Google, Yahoo, and other search engines to see what is coming up when people search for your name. Controlling a brand is just as important as building one. If an item shows up that you don't want people to see on the first page of a Google search, then immediately start profiles on each of these tools so you fill that first page up with items that you do want them to see. On that same vein, if one of these tools pops up that you no longer use (a dead twitter account), then you might w...

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