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Ten Years of Digital: 2007- 2017 I began my digital journey in 2007 and recently completed ten years in the virtual world. I had started blogging in 2009 and decided to collate Top 10 posts on my blog since the begining of the journey. Here are the All Time Top 10 posts on my blog. Happy Reading. 1 PM Narendra Modi is my inspiration  The blog tops the charts with 5,000+ views. In a previous post, I had talked about how PM Modi’s inspirational storytelling approach had inspired me to create 7E model of Storytelling . (7Es of storytelling include Empathy, Emotional connect, Edutainment, Evocation, Eloquence, Energy and Engagement) Read More 2 Personal Branding as an Empowerment Tool Life is unfair”, we all would have uttered these words at some point of time in our lives. In spite of being equally competent, many of us lose out at the workplace because we are/ were :- - not educated at a premier b-school or - educated in a small town or - gentle/ unassertive nature or - ...

My coach Jennifer Sertl recently wrote the Foreword to our book "Personal Branding, Storytelling and Beyond". It has touched thousands of hearts and given a beautiful beginning to our book. And as they say, "Well begun is half done" I am reproducing the Foreword for the blog readers.   Foreword “If a story is not about the hearer he [or she] will not listen . . . A great lasting story is about everyone or it will not last. The strange and foreign is not interesting--only the deeply personal and familiar.” ―John Steinbeck All cultures throughout time have use stories to keep history alive, teach community and create demand. Ever since language began – we were telling stories on walls in caves and now we are telling stories on walls in clouds. Stories are how we breathe. We know now that robots are being taught empathy through literature. So clearly stories transcend technology. Stories are primal. As children we are great at telling stories. We know so ...

Using Twitter and Other Tools for Book Marketing- A Success Story     “ No matter how good intentions you may have, people look only at your presentations. No matter how good presentations you may have, God looks only at your intentions” Great marketing starts with a great product. A great product creates a pull and requires lesser selling efforts. Our first priority as authors was to give a great experience to our readers and create a reader friendly book. With team efforts, the first edition was sold within 6 months. We used the following strategies to make the book an Amazon Bestseller:- Creating a great product - The book is the first book by Indian authors on the topic. It has plenty of illustrations, cartoons, examples and case studies to make it easy to read as well as practical to apply. Renowned cartoonist Ismail Lahari, (Editorial Cartoonist, Dainik Bhaskar) has created the cartoons for the book.  The book has several infographics and screensh...

Life is unfair” , we all would have uttered these words at some point of time in our lives. In spite of being equally competent, many of us lose out at the workplace because we are/ were :-  not educated at a premier b-school or  educated in a small town or  gentle/ unassertive nature or  introvert or  from poor / middle class family with no connections or  are physically challenged or  suffer due to gender stereotypes and so on. Playing at a Level Playing Field Here is an empowerment tool, which will put you at par or may be ahead in the career race. A book which guides you how to share your KVP (knowledge, victories and passions) to create a brand which helps you overpower your weaknesses. Here are a few examples of the value of personal branding:- A CXO who was expecting to become a CEO was disappointed when his organisation recruited someone else. Thanks to his personal branding and frequent speaking assignments at conferences, ...