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Click here to add this blog to your feed (subscribe to Blog) The Night It Began  On an October night in 2012, Immigration Attorney Margaret Baumer was on her way home to her apartment in New York City with some friends. They were returning from a party and upon getting to her apartment, Margaret Baumer realized that she didn't have the key to her door.   She came up with a creative, if unorthodox, plan for getting into her apartment, and it almost worked.   But in executing her plan, she had an accident and her arm was almost completely severed just below the elbow.  It was the beginning of a series of painful events including multiple surgeries and being separated from her family by Storm Sandy. Own Your Narrative  The story of the accident was picked up by several online publications, some of which distorted the truth, and created a devastating narrative where the protagonist is a fool deserving of her fate and losing a limb...

Personal Branding for Journalists Journalists already know the power of mass media and the power of storytelling. So building a personal brand is easy for them. In fact, it is the news anchors/journalists, which actually bring audience to the respective media, with their personal reputation and brand. The Power of Storytelling Storytelling is the easiest way to build a personal brand and journalists are great storytellers. In fact, news is actually called a news story. Using Storytelling as a Personal Branding Tool Social Media Tips But what journalists need to learn is the social media tips and tricks besides the principles of brand management of course. Each social media platform is unique and understanding this uniqueness and capitalizing on it is an essential step in the journey. Personal Growth & Viral Marketing The main tool for success on social media is viral marketing (or other people sharing your content). Other people share your content when the ...

Personal Branding for Authors & Bloggers A book is generally considered a symbol of expertise in the subject, and in case of fiction writers, expertise at storytelling. A book is a powerful tool for personal branding and authors have an edge in that sense. For a passionate blogger, it is easy to become an author, as many bloggers collate their blog posts and convert them into their first book. The Power of Storytelling Storytelling is the easiest way to build a personal brand. Building a personal brand can be easy for fiction authors because they are already good at the art of storytelling. Even non-fiction writers tend to be passionate about writing and their subject areas. Using Storytelling as a Personal Branding Tool Conveying Expertise, Passion and Thought Leadership Social Media is a great tool for authors to convey their expertise, passion and thought leadership. Book writing is a time consuming job and requires patience too. Only those who are passionat...