Personal Branding for Journalists

Personal Branding for Journalists

Journalists already know the power of mass media and the power of storytelling. So building a personal brand is easy for them. In fact, it is the news anchors/journalists, which actually bring audience to the respective media, with their personal reputation and brand.

The Power of Storytelling
Storytelling is the easiest way to build a personal brand and journalists are great storytellers. In fact, news is actually called a news story.
Using Storytelling as a Personal Branding Tool

Social Media Tips
But what journalists need to learn is the social media tips and tricks besides the principles of brand management of course. Each social media platform is unique and understanding this uniqueness and capitalizing on it is an essential step in the journey.

Personal Growth & Viral Marketing
The main tool for success on social media is viral marketing (or other people sharing your content). Other people share your content when the content is excellent or they have a good relationship / soft corner for the content creator or they have a pride in associating with the person. Social Media success becomes easier with a collaborative mindset and developing the right mindset and wisdom is crucial.

Wisdom for Handling Criticism
Journalists often use a high risk strategy when they come up with breaking news, expose (do sting operations) and add masala to make the story catchy. So the news story in such cases will sometimes attract strong responses and personal attacks. Trolls and fake accounts can add to the problems. Handling this after effect with wisdom is crucial for the personal brand of a journalist.

Understanding the Technical Side of Digital
For success in the online world, one also needs to understand the SEO basics, social media optimization techniques, blog traffic techniques, email marketing, web analytics and so on. The digital tools available are increasing everyday and it’s easy to learn things from someone who knows the rules of the game.

Offline Branding and Miscellaneous Tools
Personal Branding is a universe in itself with infinite tools available. Other useful tools for journalists include e-books and books, newsletters, guest blogging, article marketing and so on. The activities must be aligned with the short and long term objectives behind brand building.


Some people also wish to disassociate themselves from negative industry trends which can be done through Personal Branding. The Book "From News to Infotainment to Tamasha-From Tamasha back to News" with foreword by Vartika Nanda discusses the journey of TV news in India from news to infotainment to tamasha and the future transformation. (back to news again)

So dear journalists and news anchors, you deliver news stories to the world; now let us tell your story to the world. 

(Buy book from Flipkart)

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