Organizational Success through Personal Branding
Dedicated to NASSCOM
What is an organization after all? It is only a group of people and hence an organizational brand is the sum total of the personal brands of its people. If an organisation helps its employees bring out and express their peak potential, the organisation also realizes its peak potential in the process.
Indian IT industry sets an example
Interestingly
IT (Information Technology) industry has taken a lead in India, in many areas from employee welfare to
regular training to excellent perks and assisting employees to bring out their
best. I had written a blog post on how IT professionals are becoming the rolemodels for personal branding some time back. IT industry is such a dynamic industry that thought leadership among employees is highly treasured because thought leaders only build and lead teams that make innovative products.
NASSCOM-Playing a key role
NASSCOM
(National Association of Software and Services Companies) being a body of IT
organisations has taken a lead in conducting events on personal branding and
aligning personal brand with corporate brand.
Here are
few tips on how to align personal brand with the corporate brand and contribute
to organizational success:-
- The personal
brand of the employee can help the organisation get more business or
vendor proposals for example. The higher the management level, the more
critical personal branding becomes.
- For some
employees personal branding is very useful eg Sales, PR/ Corporate
Communications and CEO/Top management. While a salesperson’s personal
reputation is critical in getting business, CEO/Top management can find it
easy to liaise with government officials, venture capitalists and so on
with a strong personal brand.
- Specialized
professions-In some professions like news anchoring/journalism, the
professionals actually bring audience to the media, with their personal
reputation and brand.
- Employees
must align their personal brands with corporate brands and give the
organisation/employer the due respect it deserves. For eg putting the
company website before the personal website on Linkedin profile.
- The employee can highlight how the values of the company are aligned with his/her personal values and how the organisation has contributed to his/her job satisfaction by helping align personal goals with organisation goals.
Enlarge, Excel & Evolve as a Global Personal Brand
Social Media success is making collaboration and personal growth (wisdom) a necessity. So to become a personal brand, Enlarge as a Human Being, Excel as a Social Media Being and Evolve as a Personal Brand.
If employees build their personal brands with such
wisdom, and dedication to the organisation, the organisation brand will be
automatically built as a side effect. Hence Personal branding can significantly contribute to an organisations’s
success. If the organisation brand is a house, then each personal brand is a brick. After all, a house is only as strong as its bricks are.
My best wishes to my readers to Enlarge, Excel and Evolve as Personal Brands and contribute to building a greater organisation in the process. Indian companies are moving in any case from human resource management to human resource development, from HRM to HRD.
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Brief ProfileDr Amit Nagpal is a Personal Branding Consultant & Deepest Passion Coach. He is based in New Delhi, India and specializes in personal branding with a holistic touch. His philosophy is, "Enlarge as a Human Being, Excel as a Social Media Being and Evolve as a Personal Brand" To know more about him visit www.dramitnagpal.com
Follow him on Twitter @DrAmitInspires
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