Enlarge. Excel. Evolve.

I have always believed that we are all world class in some area (which I call as deepest passion) and Anastasia calls it our Global Niche.  In any case, the bigger the market we decide to target, the more focused we need to be in terms of target segment (or niche). Fundamentally I liked the idea of discovering our global niche, though I was already in the area of global personal branding for nearly two years. I had been running an interesting interview series on my Blog, “ Vasudhaiv Kutumkam ” or The World is one family. In the series I interviewed wide range of people who were contributing to globalization in real sense of the term-development of global mindset, cross cultural exposure (and respect for other cultures) and making honest attempts to become Global citizens. Nobody is foreign in the Global Village Long back I had come to know about CNN’s  policy of not using the ‘foreign’ word on its international channels. In fact Ted Turner, the founder of CNN had ...

Personal Branding for Journalists Journalists already know the power of mass media and the power of storytelling. So building a personal brand is easy for them. In fact, it is the news anchors/journalists, which actually bring audience to the respective media, with their personal reputation and brand. The Power of Storytelling Storytelling is the easiest way to build a personal brand and journalists are great storytellers. In fact, news is actually called a news story. Using Storytelling as a Personal Branding Tool Social Media Tips But what journalists need to learn is the social media tips and tricks besides the principles of brand management of course. Each social media platform is unique and understanding this uniqueness and capitalizing on it is an essential step in the journey. Personal Growth & Viral Marketing The main tool for success on social media is viral marketing (or other people sharing your content). Other people share your content when the ...

Personal Branding for Authors & Bloggers A book is generally considered a symbol of expertise in the subject, and in case of fiction writers, expertise at storytelling. A book is a powerful tool for personal branding and authors have an edge in that sense. For a passionate blogger, it is easy to become an author, as many bloggers collate their blog posts and convert them into their first book. The Power of Storytelling Storytelling is the easiest way to build a personal brand. Building a personal brand can be easy for fiction authors because they are already good at the art of storytelling. Even non-fiction writers tend to be passionate about writing and their subject areas. Using Storytelling as a Personal Branding Tool Conveying Expertise, Passion and Thought Leadership Social Media is a great tool for authors to convey their expertise, passion and thought leadership. Book writing is a time consuming job and requires patience too. Only those who are passionat...

Personal Branding is like Cricket Let us understand personal branding through the eyes of cricket and its terminology. You are the batsman (for your Personal Brand) and the audience which cheers you is like Twitter followers and Facebook Fans ( Tweet This ). (Batting without an audience is as worthless as Twitter profile without followers). Competitors (whether colleagues or competitive businesses) are the opposition team trying to clean bold you all the time, sometimes with a spin (office politics) and sometimes with malpractices (like bodyline). Fielders are like the jealous colleagues waiting for a slip from your side and the runner is like your reputation or shadow. You can hit boundaries and sixers (when your content is retweeted on Twitter or shared on Facebook) but sometimes you have to be satisfied with singles (only the likes). But each run you make is adding to you and your team’s (organisation) score or your personal brand. You are in limelight and you ne...

From Facebook queen Mari Smith, to LinkedIn Diva Lori Ruff, to globally renowned social media experts Kim Garst and Shelly D Kramer, women have taken global social media by the storm.  In so many ways, social media is a boon for the modern woman. She has all the qualities that are needed to be successful on social media and develop a powerful personal brand. Personal branding is all about communication, be it through blogs/micrblogs, speaking, authoring books or forming an emotional connect in relationships. Women have collaborative spirit, patience to nurture relationships and it goes without saying that women have always been better communicators than men.  ( Tweet This )  If not convinced still, then read on:- 1) Demonstrate your Thought Leadership Women being more sensitive are often more creative. Thought leadership is all about coming up with creative ideas. Recently a friend told me, “When men walk into my office, they look so tired, it is wome...