The Creation of Runa Magnus
3E Story Blogathon Post #14 by Runa Magnusdottir
For Day 14 of the 3E Story Blogathon, Runa Magnusdottir, shares her story of how she created the Runa Magnus brand, the international leadership and personal branding lecture and seminar leader.
The
Creation of Runa Magnus – the international leadership & personal branding
lecture & seminar leader.
I was only 7 years old, when I first left
home. Frankly I don’t remember what happened that
day, but I do recall becoming very upset with my mum. Yes, I just had enough, and decided I could
not live with this family anymore. Carefully
I collected some food to take with me, actually wrapped it in a cloth and put
it on a little stick (as I had seen they always did in the cartoons) and out of
the door I left. This was it… I was
going to go into the big world. Later,
as I sat down with my lunch-bag something terrible daunted on me… I realized I
was unable to live in this world without the support of my loving parents, I
had no roof over my head, I had no money, I had no support. As I realized this cold fact, and walked back
home to my loving parents, I made myself a promise; I promised myself that I would do everything I possibly could to be
an independent woman.
Much later in life, after running my own
businesses, gotten married, had two children, and even later as an independent
mum (yes, I could never call myself a single mum!) I realized that the decision I made at the age
of 7 was one of my core personal strengths. As with all strengths, they have both positive
as well as negative elements. I chose to
look at it as a positive strength and have used this natural ability of mine not
only to be the leader of my own life, but also to support others to lead their
own.
What
are you going to do when you grow up, Runa?
In 2006 I sold my last business, I stood in front
of the question, “Runa, what are you
going to do when you grow up?” The
coaching industry caught my attention and as I was training myself to become a
certified executive coach, I did receive number of coaching sessions
myself. It was in these coaching
sessions where my deep passion to support women became clear to me. In my business life, traveling worldwide, I've often noticed how common it was to see women entrepreneurs running their business
from passion but they felt uncomfortable to promote their products or
services. And many of them were simply
like I had been for years, extremely busy juggling everything at the same time.
The idea for Connected-Women.com was planted; I
wanted to create an online global community where women worldwide could promote
their products and services. The site
was launched in 2007, and quickly grew. I was thrilled to see women
entrepreneurs from 75 countries signed up on the site. However, I also notice a little disturbing
fact. About 80% of the women didn't use
the platform to promote their brands, as I had envisioned. It was clear to me something was not right.When
I researched for the reason why, I got the reply: “I’m not sure how to promote my brand” or “I feel uncomfortable promoting myself” or “I don’t have any good photo
of me” or “My Company is so small”
From
Connected-Women to BRANDit & Personal Branding Lecturing & Consulting
I quickly understood a need to support these fabulous
women to find their unique spot in the market place, support them to build and
communicate with confidence their brand inside- out. In a partnership with
one of the leading art-director & designer, Bjarney Ludviksdottir, we founded
the personal branding program, BRANDit. Our motto is to give our clients the
outstanding results, refine the story behind their brand, tools to promote it
with confidence and clarity, both on-and off-line, in our special BRANDit online magazine. An outcome that later gave us an EU WIIN Award.
My own personal journey to discover my own personal
brand, has evolved into transforming other entrepreneurs internationally. Today with my training, coaching, consulting,
giving keynotes, seminars and train-the-trainer leadership & personal
branding programs, I consider myself having the best job in the world unleashing
the entrepreneurs' true potential and discover their unique value in the business
world. And of course, moving their brand from an ordinary business to an outstanding brand.
---------------------
RUNA
MAGNUSDOTTIR is an international leadership & personal branding lecturer &
seminar leader from Iceland.
As an
international transformational speaker, Runa uses her life time experience as
an entrepreneur, her “shaken but not stirred” sense of humor with a good dash
of passion, to speak, inspire and coach women who want more confidence &
happiness in their lives and men who seek to unleash their leadership skills
from the inside-out.
Runa
is the co-founder of BRANDit the EU Awarded Personal Branding program and founding & Steering Committee member of ATL EUROPE, The Association of
Transformational Leaders in Europe.
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