18th January, 2013 And how a book changed my life forever? Caution-Nobody is a complete extrovert or introvert. These are tendencies and we all are on different points of the scale. We have lived in a world which worships the ‘Extrovert’ and pushes the ‘Introvert’ to become an extrovert, to get success. As 'The New York Times' bestselling author Susan Cain says, “Introversion along with its cousins sensitivity, seriousness and shyness is now a second class personality trait.” But many of us have not even realised the world has changed. The credit for this goes to Social Media (aka Facebook, Linkedin Twitter and others), which arrived around 2006. Social Media gives an opportunity to introverts to express themselves from the computer (later they can come out in the open to express their passions.) Sometime back, Raja Choudhury, well known Digital Filmmaker-Director & Founder, Universal Quest & C3CUBE Multimedia, recommended me to read The New York Time
Gone are the days of aggressive marketing. The customer gets agitated, defensive and negative as soon as you get aggressive about your product. If products cannot be marketed aggressively these days, how can people be? How do we use soft marketing to build personal brands?
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