Enlarge. Excel. Evolve.

Gone are the days of aggressive marketing. The customer gets agitated, defensive and negative as soon as you get aggressive about your product. If products cannot be marketed aggressively these days, how can people be? How do we use soft marketing to build personal brands? To read more, click here:- The Power of Soft Marketing Check out Media Gallery                                   Latest Achievements                      7 Steps to Global Success

Japan and India; Personal Branding Across Two Cultures 'Japan and India' is a fortnightly column on Personal Branding with two different angles from Peter Sterlacci of Japan  and Dr Amit Nagpal from India on the same topic. Peter Sterlacci from Japan Web 2.0 has had an impact on personal branding that Tom Peters could have never imagined when he wrote his groundbreaking 1997 article, The Brand Called You. Social media, blogs, websites, Google, SEO marketing, online groups, discussion forums, YouTube, and the like have caused an evolution in personal branding - dare I say a revolution! People all over the world are now able to jump online, brand themselves, and claim their space in cyberspace. Technology has dramatically expanded the reach and application of personal branding and has made it part of everyday life.  ‘Digitally Distant’ or ‘Digitally Dissed’ The fact is that we are all being Googled. A few clicks on the keyboard and anyone can see how visible...

What is the importance of a good long track record in building a brand? What role does track record play in your personal brand? Get answers to these questions in my weekly column on Merinews Build a Track Record

The increasing popularity of the Triple P concept (Planet, People and Profit) fills us with hope that the corporate world is moving in the right direction and is symbolic of holistic corporate growth in the future.. The corporate world has become symbolic of never ending greed. Gandhi rightly said that there is enough in the world for everyone’s need but not enough for a single man’s greed. Two classic examples of leadership with balance, grace and sustainability at its core are Ratan Tata (Taj Terror attack case) and Amber Chand (USA). In fact, personally I was so overwhelmed by the Taj terror attack case that I decided to teach it as a case study to my students (and warned them not to cry, at least in the classroom). Amber Chand, born to Indian parents in Uganda, is a superb example of rising from the ashes like a Phoenix and is well known for her foundation which supports international artisans in conflict zones. In a way both the cases are related with conflict and supporting peop...

The article talks about why one needs to be unique to build a powerful personal brand. It also discusses how one can become unique without appearing like a fool. For more click here:-                               Merinews ______________________________________________ Dr Amit Nagpal is a Personal Branding Consultant with a holistic touch. To know more about him click here:- http://www.dramitnagpal.co.in/p/about-us.html

This blog seeks to speak to the magic of learning that causes change not to its initiation, engagement nor maintenance.  Instead it seeks to introduce the concept and its relevance in today’s learning environment.  The first times one of the authors discovered the magic of learning occurred when his students and he unlearned all that they knew about learning – all the conditions, all the limitations, all the baggage.  This new reality created a space of mutuality, where everything and everyone was open to the newness of things to come.  While the second author experienced similar magic in a context of change management.  This blog shares some experiences from both the authors and looks at the mutuality of their insights called the magic of learning and change. Much research has been written about learning, including our own. We have agreed that for most of our academic, learning and development career, and irrespective of societal, cultural and political reali...

Two Perspectives is a monthly column with two different perspectives on the same topic from two different continents, cultures and genders viz Janet Smith Warfield, J.D., Sarasota, FL,USA and Dr Amit Nagpal, New Delhi, India Janet Smith Warfield's perspective ---------------------------------- Janet Smith Warfield works with wisdom-seekers who want understanding and clarity so they can live peaceful, powerful, prosperous lives. Through her unique combination of holistic, creative, right-brain transformational experiences and 22 years of rigorous, left-brain law practice, she has learned how to sculpt words in atypical ways to shift her listeners into experiences beyond words, transforming turmoil into inner peace. For more information about Janet, go to www.janetsmithwarfield.com ; www.wordsculpturespublishing.com ; www.wordsculptures.com . Copyright © 2011 - Janet Smith Warfield. All rights reserved. _________________________________...