Marketing is Dead, MarTech is the New Mantra

Quotable Quotes and Key Takeaways

MarTech, ITC Grand Central, September 3-4, 2015, Mumbai 
“With technology penetrating almost every aspect of our lives, this confluence will give a platform for CMOs and CIOs to exchange ideas and collaborate on the future of technology led marketing in India. The forum will generate powerful ideas for the future, identify opportunities for the Indian technology industry and create a platform to align stakeholders around its vision. ” 
R Chandrashekhar, President, NASSCOM
For the first time, NASSCOM organised an event on Marketing Technology or the confluence of marketing and technology and aptly named it MarTech. I was invited to a Twitter chat with Dave Caroll (of United Breaks Guitars fame) and I found the interaction with Dave exciting. I am a firm believer that learning never ends. In any case, I was flying to Mumbai for the release of my client Vijay Nallawala’s book, “A Bipolar’s Journey-From Torment to Fulfillment” on 5th September, or Teacher’s Day.


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