Why Freelancers Must do Personal Branding?
Freelancers are free birds with varying incomes every month. Sometimes they are overloaded with work (and they are forced to outsource) and at other times they have nothing to do.
Since freelancers are not attached with any organisation, they always face identity and branding issues and it is often embarrassing to introduce oneself as a freelancer.
So what is the solution? Is it necessary to start a small organisation and become an entrepreneur? Not necessary, in fact personal branding is much easier to do compared to organisation branding. Personal brands can be developed in a very short period of time and at very low costs. Social media has made personal branding very easy and very little investment is required.
The personal brand creates a pull and the (freelancer’s) services sell on their own and at good prices. After all how much price you are able to fetch in the market is directly related how positive a perception you can generate about yourself.
Internet in general and blogs in particular thus offer freelancers a huge opportunity. While Consultants, Trainers, Coaches, Lawyers, Architects and so on can share their expertise through blogs, Creatives can post their paintings, cartoons, music (podcasts) and so on and reach international markets in a short period of time.
So get recommendations/testimonials from your existing or past clients and build a portfolio of your work. Share the portfolio on as many social and online platforms possible. Just consistently share your expertise and creative output online for a period of 1-2 years and you will become a brand.
Are you ready for the exciting personal branding journey then?
-----------------------------------------------------Dr Amit Nagpal is a Personal Branding Consultant & Social Media Trainer. He is based in New Delhi, India and specializes in personal branding with a holistic touch. His philosophy is, "Enlarge as a Human being, Excel as a Social Media being and Evolve as a Personal Brand(ed) being”
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(Image courtesy : Yogesh MA)